Private-LabelRights.com
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PLR 101: What Can You Do With PLR...

Claire Webster

1. Sell the PLR product with the resale rights to internet marketers who will in turn sell it on.  These customers will be interested in the additional features like banners and sales pages that will help them in their marketing efforts.  Rewrite the sales page if necessary - some sales pages are really awful and a little effort here will do a lot to make your PLR product more saleable.
   
   
2. Sell the PLR product without the resale rights.  Marketing to the consumer requires a different sales pitch - they don't need to receive copies of the sales page and pretty graphics to aid future sales.  These customers (the ones who are looking to lose weight or learn photoshop or find new recipes...) are only interested only in what the product will do for them.  So tell them!
   
   
3. Rebrand PLR products, giving them a fresh new identity. This is totally obvious of course – it’s what you are supposed to do with a private label rights product!  But if you search online for a product online by its existing title, you will see that most people haven’t bothered.  And that's a missed opportunity, not least because many private label rights products have been thrown together and would benefit greatlt from further editing.
   
   
4. Use affiliates to sell your rebranded PLR product, for example in Clickbank or PayDotCom.  There's no reason why you shouldn't take any PLR product, overhaul it and present it as your own.  In fact, that's the general idea.  Once you've done that, you can take advantage of these big sales forces to do the legwork for you.
   
   
5. Use the products yourself. Forgive me for again mentioning the obvious, but you will have access to a great deal of material. Don’t leave it gathering dust on your hard drive... there's a lot of benefit to be gained from it.  Read the ebooks.  Deploy the graphics.  Use the software.
   
   
6. Use PLR eBooks for research.  You can take even a poorly written eBook and use it for research to write your own.  Many info products have been created by people who do not have English as their first language and just because they don't read well doesn't mean that they are not a source of good ideas and information. It’s also a good idea to extend your research to regular hard copy books - much of the wisdom contained in these has not made it onto the internet.
   
   
7. Write content for others. Search engines are greedy for original content – and webmasters know this. As you develop your writing skills, your content is a highly saleable commodity. Clearly your PLR products will need rewriting, but once again they will serve as good research material. One word of warning - if your work is not completely original, make sure your customers are aware.
   
   
8. Use the products on each other!  For example, use MRR software for generating an eBook cover on a PLR eBook.  When I am focusing on one product, I tend to forget about the others - it's easy to find yourself buying graphics or software for a one PLR project when you may have another PLR product that would do the job.
   
   
9. Change the format of the product, for example by creating an audio book from an eBook.  This opens up another potential market for the same item.
   
   
10. Adjust the pricing on your PLR product.  Another obvious point perhaps, but when you own the private label rights to a product you have the freedom to price it so that it is competitive.  But be careful not to underprice.  There is a whole deal of psychology in play when people buy and fortunately for you, they don't necessarily value the cheapest.
    
    
11. Use resaleable products to add value.   Take a product of your own and boost its perceived value by adding a bunch more PLR products.  But if you want to be taken seriously,  make sure you add real value by ensuring that the bonuses are relevant to the main product.  I'm sure that you, like me, have seen sales pages offering endless bonuses, none of which makes me more inclined to buy and all of which serve to make the seller look plain desperate!
    
    
12. Use PLR and MRR products to encourage purchases through your affiliate link.If you are promoting a piece of software, then you could offer a graphics package and ebook to go with it, but only if the customer buys via your site. If a buyer is already at the point of buying, this is a great way to ensure that they get it via you and that you get the commission.  Some sellers using this method will direct the buyer to clear their cookies - this ensures that will be credited with the sale. Then, they just need to mail you back with their receipt details.  As part of this process you should ask them to subscribe to your mailing list to receive the download... enabling you to market to them further.
    
    
13. Bundle products to create a new product. Build a business solution to address a specific need by bundling carefully selected products and marketing them together. 
    
    
14. Build your 'list' using PLR products with give-away rights.
    
15. Use a series of PLR articles in your autoresponder to maintain regular contact with your customers. Be careful to provide quality articles that are relevant to their original enquiry and don’t bombard them or they will unsubscribe. Choose articles that are not time-sensitive to ensure they don’t appear out of date.  That way you can set it and forget it.
    
16. Mailshot your customers.  Use a single carefully selected PLR article in your autoresponder. Since this is done in real-time, you can choose something very ‘current’ to grab attention.  
    
17. Use PLR articles as blog content – break them into smaller chunks if you like and drip-feed your blog with content.
    
18. Use PLR articles in off-line publications or newsletters.
    
19. Upsell using PLR and MRR products when a customer completes a purchase. Your customer is already in a buying mood so, as they proceed to your checkout, make them an offer they can’t refuse. 
    
20. Write a table of contents and use this on your sales page.   A good sales page will boost sales – try including a table of contents to show the buyer exactly what they can expect from their eBook.  

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    10.   Split a PLR  eBook into chapters and use it as for articles. 

     

    11.   Offer your articles series via a daily/weekly  download page… and include  advertising.   Encourage regular visits to your download page where your customer will get repeated exposure to the offer you are promoting. 

     

    12.   Rewrite PLR content for your website using a content spinner such as Jon Leger’s The Best Spinner  .  Google hates duplicate content and writing it all yourself can take ages – a well spun text is the answer. 

     

    13.   Rewrite ebooks including your own affiliate links inserted into the text – rather as I have just done.  It’s not that you try to push a product on someone that doesn’t need it and doesn’t want it – more a matter of helping them out by saving them the hours you have already spent in sourcing the right product for the job.  And as it happens, I believe that  Jon Leger’s The Best Spinner  really is the best spinner.  See how the affiliate links in text works…? 

     

    14.   Submit rewritten articles containing your affiliate links to article directories.  Use the opportunity to include the keywords that you want to target.  Article directories will also give you a link back to your site and this is a great way to build backlinks. 

     

    15.   Split eBooks into articles where permitted and spin them (yes, that content spinner again, but I think you get the message about the links now!) .  Add them to article directories to generate backlinks for your website. 

     

    16.   Offer rewritten articles to your visitors as free content to post on their websites to get more backlinks. 

     

    17.   Include affiliate links in your rewritten articles – then give them away to your visitors to use on their site. 

     

    18.   Use PLR articles for search engine optimisation by rewriting it to include your keywords. 

     

    19.   Use PLR articles to build a new site and then sell it.  Ensure that the content you use for this has ‘transferable rights’ as not everything may be passed to the new owner.  Monetise the site with adwords and affiliate deals and build the traffic… then sell it.   

     

    20.   Use PLR articles to build a new site and then keep it.  As before, build the site with PLR content and monetize it.  Rather than making a fast buck you can continue to grow the site and keep it as a long-term investment.   

     

    21.   Sell links and advertising.  If you have worked to develop a quality site with good content and backlinks you should be rewarded with a healthy page rank.  This makes you a more attractive prospect for advertising revenue and you can expect a monthly rental for any links. 

     

    22.   Use PLR content for site-flipping – buy an aged but failing site, boost the content and the traffic and then sell at a profit. 

     

    23.   Take a sizzling hot PLR ebook, include your affiliate links and give this away to subscribers on your list.  A good product will go viral if you encourage your customers to pass it on and friends share it with friends. 

     

    24.   Use a  viral eBook to find more subscribers for your list – include another useful and relevant free product as a gift to everyone who signs up. 

     

    25.    Rewrite the sales page (that spinner again) for the resale product and use this for a pay-per-click campaign.  Google doesn’t appreciate duplicate content even on its adwords landing pages, so rewriting the page will improve its ‘quality score’ and make it cheaper. 

     

    26.   Create multiple landing pages from each sales page, each targeting a different keyword group.  This is another trick you can use to get the PPC cost down.  These pages will also rank higher in organic searches. 

     

    27.   Sell hard copy eBooks using a service such as Lulu. 

     

    28.   Create a membership site – marketers are happy to pay monthly for a site that delivers quality products in the niche that interests them.  Remember to continue to add to it to ensure that you offer value for money. 

     

    29.   Offer a foreign language version – if you have a second language then you have a real opportunity to take the product into a wider market by translating it.  Be aware however, that an online translator will not do a good job as these translation engines have no understanding of context. 

     

    30.   Create a course.  Rather than just offering a series of articles delivered by autoresponder, why not tweak them and offer a course? 

     

    31.   Use PLR content on Yahoo Answers.  Better still, add part of the response and a link to the full article on your website. 

     

    32.   Use PLR snippets as blog comments.  As with Yahoo answers, keep the meat of the article on your webpage and provide a link.  At worst this will generate human traffic as they follow and you can capitalize on this by offering a freebie to those who sign up to your list.  At best, if the links are do-follow, then it will also give you a backlink. 

     

    33.   Use PLR content on forums.  If you’re trying to develop an active voice on a forum – and there are lots of reasons for doing this – don’t think this means you have to have to write everything yourself.  You can use selected portions of your PLR articles to make a useful contribution to the site.   

     

    34.   Create a Squidoo lens and monetize it.  You can use PLR content to build Squidoo pages (lenses) and these can often be seen high up in the search engine results.  You will obviously need to choose a good keyword for the name of the lens and ensure that you rewrite the content so it has a healthy keyword density.   

     

    35.   Create a Squidoo lens and use it to generate traffic.  As above, create your lens, but this time use it as a source of backlinks to your primary sites.  Using PLR content you can reduce the time required to build the pages and this means lots of quality backlinks. At the same time, there’s no harm in adding affiliate links anyway… 

     

    36.   Create a Squidoo lens and sell it.  As before, create the lens using PLR content, monetize it and build the traffic – then sell it.  Depending on your skills (or the skills you most enjoy working with) selling sites for a quick profit is another useful option to explore.